Engage with Social Media--Have some Fun!
The Town should be more actively involved with social media! Consider engaging more by sharing posts, commenting, and a promoting community organizations that you support financially like the Library, Museum and Shaw. By interacting more with these organizations online it shows that you support these wonderful groups and that the town has a "personality". This will go along way with improving the Towns reputation to residents. You can have fun with social media while also still remaining professional and informing the residents about important information!